Specific link-building strategies must be used when determining what sites you want to have link to you.
Examples of link strategies are:
Direct Link Purchases
Purchasing text links from quality, relevant sites and web directories
Link Exchange
Reciprocal exchange of links with related sites
i. “post my link, I’ll post yours
3. Links Through Affiliates and Advertisers
• Creating links through affiliate sites and media advertising deals
4. Social Media Marketing
• Establishing links through social media sources.
i. Facebook, Twitter, YouTube, etc.
5. Online Marketing Campaigns
• Contests, Sweepstakes i.e.: Win an Ipod, Win a Trip
• Holidays i.e.: Online specials for Valentines Day, Mother’s Day
6. Writing Quality Articles Related To Your Industry
• Submitting them to authority sites, i.e. About .com, reference sites, government sites, educational sites.